Darla Moore School of Business
As a digital media marketing associate for the Moore School, I establish and maintain a consistent brand in the materials I create and update for the university’s MBA programs. My work combines modernity, ease, and a bit of South Carolina flair for maximum impact.
Background
As the Darla Moore School of Business’s MBA programs continue to grow and gain national recognition, communicating the value of a Moore School degree is more important than ever. As a Moore School digital media marketing associate, I have re-designed outdated presentations for MBA students, crafted digital promotional material, and optimized MBA student job tracking data (in the interest of student privacy, that particular project is not shown on this page).
No matter the project, I strive to keep the Moore School’s branding consistent, distinctive, and professional to best connect with potential students, current students, and employers alike.
Moore School MBA Digital Ad Mockup
Intro to BADM 790
This presentation is a slideshow to accompany the first class of BADM 790 (Special Topics in Business, a class for Moore School MBA students). The original presentation lacked cohesion and was difficult to read and follow. Additionally, the Moore School branding on the original slideshow was weak. I incorporated South Carolina’s school colors, garnet and black, into the theme, along with white, to strengthen the branding, keep the slides consistent, and make the presentation easier to follow.
From Candidate to Colleague
This presentation discusses how MBA students can use AI to their advantage during the job search. I consolidated information from a few different presentations to create one cohesive slideshow. As with “Introduction to BADM 790,” I incorporated the university’s school colors into the presentation theme. I focused on making the slides easy to read, cohesive, professional, and clearly associated with the Moore School.