HG Wealth Advisors

During the summer of 2025, I worked as a marketing intern at HG Wealth Advisors, a financial planning firm in Columbia, South Carolina. As a newer business, HG Wealth Advisors was still building their brand and working on client outreach. I prioritized social media outreach, distinctive branding, and community involvement to promote brand recognition in the Columbia area.

Background

HG Wealth Advisors was founded upon the principle of hygge, a Danish concept of enjoying life’s simple moments and living each day to the fullest. This was the key to differentiating HG Wealth Advisors from its competitors. I leaned into the hygge concept in promotional content I created, and I established a consistent color scheme and brand based on the firm’s logo.

I especially focused on posting on social media (specifically Instagram, Facebook, and LinkedIn) regularly with content that would engage the target audience, like the weekly Finance Fact Friday that shared lesser-known finance facts that would be useful to potential clients. By utilizing this strategy, I boosted social media reach by 2,100% and content interaction by 4,500% during my term.

Social Media Examples